Eli Sethre was appointed President of Elite in 2026, where he leads the organization’s strategic direction and oversees day-to-day operations. In this role, Sethre focuses on strengthening operational performance, aligning resources, and advancing initiatives that position Elite for sustained growth and long-term success.
Prior to his appointment, Sethre served as Chief Financial Officer of Elite’s parent company, Channel, joining the leadership team in 2016. During his tenure, he played a key role in guiding financial strategy, supporting organizational expansion, and building the operational discipline that helped position the broader organization for continued growth.
Before joining Channel, Sethre was the founder and Chief Executive Officer of aFundia, a data analytics and modeling firm he established in 2014. Earlier in his career, he held multiple senior leadership roles at CAN Capital across Sales and Marketing, Finance and Business Planning, and Risk Analytics. In these positions, he was responsible for risk management, portfolio performance, scoring model development, and annual budgeting and forecasting to ensure financial and operational objectives were met.
Sethre graduated magna cum laude from Kennesaw State University, earning a BBA in Economics and recognition as the 2004 University Scholar in Economics.